New PDF release: Risk communication : a handbook for communicating

By Regina E. Lundgren

This fully-updated 5th version contains real-life examples of present occasions akin to the japanese tsunami, the Gulf oil catastrophe, and typhoon Irene, besides classes discovered from those occasions. The insurance additionally comprises new chapters on public well-being campaigns, and at the use and effectiveness of social media comparable to running a blog, video, and picture sharing for probability verbal exchange reasons. Combing sound, scientific Read more...

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Extra resources for Risk communication : a handbook for communicating environmental, safety, and health risks

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2001. Effective Health Risk Messages. Sage Publications, Thousand Oaks, California. ADDITIONAL RESOURCES Hannigan, J. A. 1995. Environmental Sociology: A Social Constructionist Perspective. Routledge Press, London. Johnson, B. B. 1993. ” Risk Analysis, 13(1):5–8. Sandman, P. M. 1989. ” In V. T. Covello, D. B. McCallum, and M. T. , Effective Risk Communication: The Role and Responsibility of Government and Nongovernment Organizations. Plenum Press, New York, pp. 45–49. 3 LAWS THAT MANDATE RISK COMMUNICATION Although many organizations have realized that it is good business practice to keep communities and interested parties aware of potential risks, risk communication is still often conducted as a result of a law, regulation, or other government inducement.

Bostrom, and C. J. Atman. 2002. Risk Communication: A Mental Models Approach. Cambridge University Press, New York. NRC (National Research Council). 1989. Improving Risk Communication. National Academy Press, Washington, DC. NRC (National Research Council). 1996. Understanding Risk: Informing Decisions in a Democratic Society. National Academy Press, Washington, DC. Peters, R. , V. T. Covello, and D. B. McCallum. 1997. ” Risk Analysis, 17(1):43–54. Rogers, E. M. and D. L. Kincaid. 1981. Communications Networks: Toward a New Paradigm for Research.

Environmental Protection Agency’s radon information program, researchers interviewed members of the audience using open-ended questions that gradually became more focused as the interview progressed (from “tell me everything you know about radon” to “tell me more about how it affects you”). Answers from all the participants were used to compile a “mental model,” a view of how the audience saw radon, its exposure routes, and dangers. This mental model was compared with the expert model, the model that scientists use to evaluate radon.

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