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Rhetoric used to be primary to schooling and to cultural aspiration within the Greek and Roman worlds. It used to be one of many key features of antiquity that slipped lower than the road among the traditional global and Christianity erected by way of the early Church in overdue antiquity. historic rhetorical concept is enthusiastic about examples and discussions drawn from visible fabric. This publication mines this wealthy seam of theoretical research from inside Roman tradition to provide an internalist version for a few facets of ways the Romans understood, made and preferred their artwork. the knowledge of public monuments just like the Arch of Titus or Trajan's Column or of imperial statuary, household wall portray, funerary altars and sarcophagi, in addition to of intimate goods like children's dolls, is enormously enriched by means of being positioned in proper rhetorical contexts created by means of the Roman global.

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344–67. 8 Detail of the procession carrying the spoils of Jerusalem, passing through an arch. emperor. The point of offering a brief account of these arches in rhetorical terms explicitly borrowed from Graeco-Roman rhetorical handbooks is not that such a model of description is necessary or imperative for modern art history, but that it is possible, not forced and quite natural within the Roman system. Not only are Roman monuments rhetorical in the ways they function, but they are entirely amenable to rhetorical analysis.

It represents at the same time the character of the speaker, his social virtues as well as his human values. It is the social role that allows the speaker to display those virtues, namely his persona. In the case of a work of art, it includes all those responsible for its creation from patrons and commissioners to designers and artisans. From the point of view adopted here, ēthos is a claim to the capacity or expertise or virtues 18 20 21 19 See Meyer 1995: 219–23. On Commagenean art, see esp. Versluys, forthcoming.

Pathos – like ēthos and logos – is inherent to the work of art as a kind of directed injunction as to how to view it (in accordance with the wishes of ēthos), which of course viewers are at liberty to reject in the same way that a jury may not be persuaded by a given speech. This model is capable of much complication, among other reasons because the weight given to ēthos, pathos or logos determines specific forms of art. When Constantine erected (or had erected for him by the Senate) an arch in 312–15, it broadly partook of the same logos as the arch of Titus, in celebrating victory.

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